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Edward Noble

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Entrepreneur

The Resume

    (October 8, 1882-December 28, 1958)
    Advertiser
    Founder of Life Savers Corporation (1913)
    Originated American Broadcasting Company (1943)
    Owned WMCA-AM New York City

Why he might be annoying:

    He introduced fruit flavors to Life Savers but removed the familiar hole (1924). He realized it was better marketed with the hole and returned it to its original form (1929).
    As of 2003 Life Savers, are made only in Canada, because sugar prices are lower.

Why he might not be annoying:

    He first purchased a roll of Life Savers in New York City, so impressed he flew to Cleveland to meet the inventor and discuss an advertising campaign.
    Clarence Crane showed no interest in advertising but offered to sell him the rights to Life Savers.
    He and partner Roy Arlen purchased the rights and formula to Life Savers Candy for $2,900 from Clarence Crane (1913).
    He quickly improved the lifetime of the flavor by rolling the candy in tin foil instead of cardboard.
    He changed the name from 'Crane's Peppermint Life Savers' to 'Pep-O-Mint Life Savers,' taking advantage of the letter O looking like a Life Saver.
    He innovated Life Savers as an impulse item, instructing shop owners to keep them near the cash register, and try to give change in nickels. The price for a roll of Life Savers was a nickel.
    When the FCC forced NBC to sell it's Blue Network, he bought it for $8 million (October 12, 1943). He renamed it American Broadcasting Company (1945).
    In his home town of Gouverneur, New York, the town erected a huge Life Saver replica (November 10, 1987).
    His foundation contributes to hospitals, medical centers and libraries.

Featured in the following Annoying Collections:

Year In Review:

    For 2024, as of last weekly ranking, Out of 1 Votes: 100% Annoying
    In 2023, Out of 3 Votes: 33.33% Annoying
    In 2022, Out of 2 Votes: 50.0% Annoying
    In 2021, Out of 12 Votes: 58.33% Annoying
    In 2020, Out of 10 Votes: 50.0% Annoying
    In 2019, Out of 8 Votes: 50.0% Annoying
    In 2018, Out of 2 Votes: 50.0% Annoying
    In 2017, Out of 4 Votes: 25.00% Annoying
    In 2016, Out of 4 Votes: 50.0% Annoying
    In 2015, Out of 7 Votes: 42.86% Annoying
    In 2014, Out of 9 Votes: 44.44% Annoying
    In 2013, Out of 11 Votes: 9.09% Annoying
    In 2012, Out of 15 Votes: 26.67% Annoying
    In 2011, Out of 15 Votes: 46.67% Annoying
    In 2010, Out of 16 Votes: 50.0% Annoying
    In 2009, Out of 26 Votes: 50.0% Annoying
    In 2008, Out of 27 Votes: 66.67% Annoying
    In 2007, Out of 61 Votes: 55.74% Annoying
    In 2006, Out of 115 Votes: 53.04% Annoying
    In 2005, Out of 187 Votes: 47.59% Annoying
    In 2004, Out of 2 Votes: 0% Annoying