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H.J. Heinz
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    (October 11, 1844-May 14, 1919)
    Founded H.J. Heinz Co., maker of Heinz Ketchup, Star-Kist Tuna, Ore-Ida, and many other food products.
    His company is known for its '57 Varieties'
    When he started the '57 Varieties' ad campaign in 1896, his company had more than that many varieties of foods in production.
    He chose '57' because the numbers 5 and 7 held some special significance to his wife.
    He went bankrupt in 1875.
    His ketchup comes out of the bottle very, very slowly.
    Today, his company employs Charlie the Tuna, and it sells Linda McCartney's line of vegetarian products.
    Heinz company had a deal to pay Joe Dimaggio $1,000,000 if his hitting streak went to 57 games, it only went to 56 (1941).
    He believed in quality first, and in 1869, the year he founded the company, he packaged his first product, horseradish, in clear bottles, something unheard of at the time.
    Most companies back then would put their horseradish in green bottles, to hide all the foreign objects and fillers that got into the condiment.
    He chose clear bottles to show customers that his products were totally edible and free of impurities.
    His grandson, H. John Heinz III, was killed in a plane crash while serving in the U.S. Senate.
    After his bankruptcy in 1875, he started over, and began selling the now-famous ketchup which launched his company into immortality.
    He was the first to sell sweet pickles to consumers.
    He gave to many charities.
    He treated his employees well, and never had a strike at his company during his tenure.
    Carly Simon's hit song 'Anticipation' was used in a famous commercial for Heinz ketchup in the 1970's.
    His ideas for product quality and marketing were considered cutting-edge in his day, but today they've become standard.

Credit: Gregg

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