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Chaleo Yoovidhya
Please vote to return to collections (Voting Results will appear on Right Sidebar).
    (circa August 17, 1923-March 17, 2012)
    Born in Phichit, Thailand
    Named also transliterated into English as Chaliao Yuwitthaya
    Created the energy drink Krating Daeng, a.k.a. Red Bull (1976)
    Partnered with marketing specialist Dietrich Mateschitz to form Red Bull GmbH (1984)
    Net worth at death of $5 billion
    His age when he died was given anywhere between 80 (in Forbes) and 90 (the Bangkok Post).
    Due to health concerns, Red Bull has been banned at various times in France, Denmark and Norway.
    He was a recluse who gave no media interviews and made no public appearances during his last 30 years.
    He rose from a family of poor Chinese immigrant duck farmers to become a billionaire.
    Within two years of its introduction, Krating Daeng displaced its rivals as the top energy drink in Thailand.
    He emphasized brand building at a time few other Thai companies did.
    His funeral was sponsored by the Thai royal family, a rare honor for someone not born into the aristocracy.

Credit: C. Fishel

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