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Roberto Goizueta
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    (November 18, 1931-October 18, 1997)
    President (1979-81), Chairman of the Board and CEO (1981-97) of Coca-Cola
    Introduced Diet Coke (1982), New Coke (1985) and Cherry Coke (1985)
    First CEO to become a billionaire from a company that he did not found
    New Coke was one of the biggest marketing flops of the 1980s.
    Even though he had a background as a Coke flavor chemist, his description of New Coke's taste was, 'It is smoother, uh, rounder, yet, uh, bolder,' prompting the Detroit Free Press to wonder if the old Coke was 'lumpy, square and bashful.'
    Asked by a reporter if Diet Coke would be reformulated if New Coke succeeded, he snapped, 'This is a success.'
    He was a heavy smoker of both cigarettes and cigars.
    After Fidel Castro came to power, he defected from Cuba with only $40 and 100 shares of Coca-Cola stock.
    He established a foundation to provide scholarships for Hispanic students.
    He never missed a board meeting until the week before his death.
    At the time of his death, he had created more wealth for shareholders than any other CEO.

Credit: C. Fishel

    For 2020, as of last week, Out of 4 Votes: 75.00% Annoying
    In 2018, Out of 2 Votes: 100% Annoying
    In 2018, Out of 1 Votes: 100% Annoying
    In 2017, Out of 2 Votes: 100% Annoying
    In 2016, Out of 4 Votes: 75.00% Annoying
    In 2015, Out of 13 Votes: 61.54% Annoying
    In 2014, Out of 14 Votes: 57.14% Annoying
    In 2013, Out of 10 Votes: 60.0% Annoying
    In 2012, Out of 13 Votes: 53.85% Annoying
    In 2011, Out of 16 Votes: 81.25% Annoying
    In 2010, Out of 14 Votes: 71.43% Annoying
    In 2009, Out of 52 Votes: 44.23% Annoying
    In 2008, Out of 25 Votes: 72.00% Annoying
    In 2007, Out of 78 Votes: 66.67% Annoying
    In 2006, Out of 24 Votes: 70.83% Annoying
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