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Alex the Dog
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    (1980-1992)
    Mixed breed dog (Golden Retriever/Irish Setter)
    Given name was Banjo
    Found in an animal shelter by trainer Alvin Mears of Alvin Animal Rentals
    Spokesdog for Stroh's beer (1984-89)
    He was a spokesdog for an alcoholic beverage.
    He achieved less notoriety than his Budweiser counterpart Spuds McKenzie.
    He didn't get a last name like McKenzie.
    In his TV commercial, it is implied he was opening, pouring and helping himself to bottles of Stroh's, but it wasn't seen on camera.
    At his peak, he was hawking his likeness on toys, posters, cologne, shampoo and even hand lotion. (wouldn't that be paw lotion?)
    He was fired in 1989 when Stroh's brewery decided to go in a 'different direction,' trying to falsely portray itself as a premium import beer (a complete fabrication).
    He was rescued from a dismal shelter life and made into a celebrity.
    As 'part-Irish' he may have appealed to some beer drinkers.
    He pre-dated Spuds McKenzie by three years.
    Many believe McKenzie was a rip-off of him, as Budweiser, not satisfied with their Clydesdales, wanted a fun-loving dog of their own.
    He and McKenzie both get a mention in Tone Loc's 1989 hit 'Funky Cold Medina.'
    While riding the popularity train, he was featured on 'Good Morning America,' 'The Today Show' and a guest of several parades.
    He got his revenge for the Stroh's firing in 1999 when the brewery was dissolved and sold to Pabst and Miller Brewing Companies.

Credit: Scar Tactics


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