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Kevin Plank
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Entrepreneur
    (August 13, 1972- )
    CEO of Under Armour, founded in 1996
    Played football for the University of Maryland
    His clothing is expensive.
    It has been described as ‘leotards for men.'
    He is from an upper-middle class family.
    He went to an elite Catholic high school in Washington, DC (St. John's College High School).
    The name of his company came about when one of his friends was chiding him about ‘How is that t-shirt company of yours? What the hell do you call it? Under Armour or something?'
    The first time Under Armour designed women's apparel, the quality and fit were awful. He pulled them at the last minute, taking a $600,000 hit.
    He went from being a walk-on at Maryland to becoming a starter and eventually a team captain.
    He has an incredible drive and work ethic.
    In tribute to his alma mater, he uses Maryland coach Ralph Friedgen in commercials and the colors advertised are always red, white, and black.
    He began with little money to advertise, so he literally did it locker to locker, telling players ‘If you like it, give one to the guy with the locker next to you.'
    He pursued the prototype relentlessly until he had the fabric and quality he wanted.
    ‘We must protect this house' has become a catch-phrase and rallying cry for teams playing at home.
    He said about his $600,000 gaffe, ‘Money can be replaced, but I never would have forgiven myself if I had let a sub par product line go out the door with the Under Armour logo on it.'
    Under Armour was ranked #2 on Inc. Magazine's Inc. 500 of the fastest growing privately owned companies.

Credit: Larry Biz


    In 2018, Out of 3 Votes: 66.67% Annoying
    In 2017, Out of 1 Votes: 100% Annoying
    In 2015, Out of 11 Votes: 45.45% Annoying
    In 2014, Out of 14 Votes: 28.57% Annoying
    In 2013, Out of 11 Votes: 54.55% Annoying
    In 2012, Out of 5 Votes: 20.0% Annoying
    In 2011, Out of 9 Votes: 66.67% Annoying
    In 2010, Out of 28 Votes: 67.86% Annoying
    In 2009, Out of 17 Votes: 47.06% Annoying
    In 2008, Out of 25 Votes: 72.00% Annoying
    In 2007, Out of 50 Votes: 72.00% Annoying
    In 2006, Out of 104 Votes: 62.50% Annoying
    In 2005, Out of 31 Votes: 51.61% Annoying
 
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