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The Chick-fil-A Cows
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    (1994- )
    First Chick-fil-A opened in Atlanta, Georgia (1967)
    Cows first appeared on billboards (1994)
    Replaced the chain's old mascot, Doodles the Chicken
    Urge people to 'Eat Mor Chikin'
    They are Holstein dairy cows and thus are not going to be turned into burgers no matter where you eat.
    Chick-fil-A also operates Dwarf Houses, where the menu includes the hamburgers that the cows are so upset about.
    Their TV ads were suspended during a mad cow disease scare to avoid the appearance of cashing in on the panic (2002).
    They advertise for a restaurant that closes on Sundays.
    A number of the give-aways with Chick-fil-A kid's meals have promoted James Dobson's fundamentalist group Focus on the Family.
    Chick-fil-A runs a 'First 100' promotion, in which the first 100 customers at a new location win a free combo meal a week for a year.
    The cows' ads sometimes incorporate local inside jokes, such as the billboards in Knoxville, Tennessee, showing cows in orange safety vests announcing 'Chikin Zone Next 3000 Miles,' in reference to never-ending road construction projects in the area.
    They were inducted into the Outdoor Advertising Hall of Fame (2006) and the Madison Avenue Advertising Walk of Fame (2007).

Credit: C. Fishel


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