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Mike Todd, Jr.
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Producer
    (October 8, 1929-May 5, 2002)
    Born in Los Angeles, California
    Son of Michael Todd and his first wife, Bertha Freshman
    Produced the film ‘Scent of Mystery’ (1960)
    He was two years older than his stepmother, Elizabeth Taylor.
    He was hired as vice-president of Cinerama, a company his dad was one of the founders of.
    He produced the show ‘America, Be Seated’ for the 1964 New York Worlds Fair; it closed after two performances.
    The big innovation introduced in ‘Scent of Mystery’ was Smell-O-Vision, a system to pipe odors to each seat in theater.
    Smell-O-Vision cost $25 to $30 per seat to install at a time when the average movie ticket cost less than a dollar.
    Aromas were released with a distracting hiss and were usually followed by an equally distracting chorus of loud sniffles as audience members tried to catch the scent.
    Roger Ebert commented, ‘If Todd Jr. were a bit taller, he would be of the type described as tall, dark and handsome.’
    He filmed the most remembered segment of ‘This Is Cinerama’ (1952), a roller coaster ride shot from the point-of-view of a rider in the front car.
    When ‘Scent of Mystery’ was re-released without smells as ‘Holiday in Spain,’ it made a modest profit.
    3-D movies made a comeback; maybe Smell-O-Vision will be next.

Credit: C. Fishel


    For 2019, as of last week, Out of 5 Votes: 80.0% Annoying
    In 2018, Out of 22 Votes: 50.0% Annoying
 
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