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LiMu Emu and Doug
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    (2019- )
    Promote Liberty Mutual Insurance
    Created by Goodby Silverstein & Partners
    Doug portrayed by David Hoffman
    LiMu Emu portrayed by a combination of actual emus and CGI effects
    They spread the news that you can customize your insurance with Liberty Mutual – just as you could with any other insurance company.
    We suspect they would not have gone with a large, irritable bird as a corporate mascot if ‘emu’ hadn’t rhymed with ‘LiMu.’
    Even some of the Liberty Mututal customers in the commercials seem a bit freaked by the emu’s behavior.
    In addition to insurance, Liberty Mutual’s website offers for sale LiMu Emu & Doug t-shirts and socks, and aviator sunglasses like the ones the pair sport in their ads.
    Their commercials boosted Liberty Mutual’s ad recall by 25%..
    They parody 70s buddy cop shows.
    They are a massive improvement over the company’s previous ‘Truth Tellers’ ad campaign, which alternated commercials in which self-entitled people who never heard of the concept of depreciation whine that the check they got from their non-LiMu insurance company is only two-thirds what they originally paid for the car they just totaled, with commercials in which self-entitled people who never heard of the concept of personal responsibility act outraged that the premiums on their non-LiMu policy went up just because they plowed their car into another vehicle. (And the commercials glossed over the minor facts that (1) if you want a policy with accident forgiveness or new car replacement coverage, LiMu is going to charge extra; and (2) you can get those features on a policy with most insurers, not just Liberty Mutual.)

Credit: C. Fishel


    For 2020, as of last week, Out of 31 Votes: 70.97% Annoying
 
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