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Nasonex Bee
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    Created by ad company BBDO in 2005
    Premise: Seasonal allergy affected bee has problems pollinating flowers until he uses Nasonex spray, turning him into a 'changed bee'
    Bee voiced by Antonio Banderas
    How does a bee utilize a nasal spray when it has no nose?
    Honey Nut Cheerios was using a bee mascot long before Schering-Plough’s Nasonex ads came onto the TV scene.
    Ruth Day, a Duke University researcher, noted the bee's wing flaps were much faster during the ad's side effect info vs. the benefits at a slower wing flap speed, concluding that viewers found it more difficult to remember the side effects than the benefits.
    Her thesis was responsible for the FDA's 2009 listing of the Nasonex Bee as the #1 example of misleading advertising.
    The Nasonex website has corny bee jokes, inducing good-natured groans from consumers. (example: What kind of bee do you not want on your football team? - A fumble bee.)
    Antonio Banderas' Latin lover voice appeals to women.
    According to IAG Research, a version of the Nasonex Bee TV commercial was the most remembered new drug ad of 2007.
    What's not to love about an oxymoron-like allergy suffering bee successfully being treated so he can once again pollinate the world's flowers?

Credit: Scar Tactics


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